The current economic crisis has left a multitude of challenges for various industries. As finances become increasingly scarce and budgets are tightened, how do you find a new marketing strategy that fulfils your business goals whilst being resilient to the cost-of-living crisis? Whereas some companies are doubling down on investing in their brand, others are taking a different approach and cutting spending to focus on result- oriented initiatives – but is there truly a one-size-fits-all approach to navigating the current economic downturn?

In this seminar, we’ll look at a range of brand case studies and dissect just what it is they’ve been doing to develop new strategies during a period of prolonged economic downturn, how MarTech can be used most effectively and from re-evaluating your channel mix and choosing the proper channels to know when and where to start or cut marketing initiatives.