Leveraging AI in your content marketing funnel can offer numerous advantages. But how can you imbue the output with a human touch to craft compelling marketing content? Here’s a guide on achieving that:
-Infuse Humanity into Your Strategy
AI tools excel at tasks like keyword research, suggesting trending topics, and proposing blog post ideas based on competitors’ successful content. Despite this automated assistance, it’s crucial to inject a human element into your content strategy.
For instance, suppose your AI recommends an article on “X Tips for YouTube Marketing.” To optimize the outcome, collaborate with your team to identify lesser-known advanced tips. Remember, AI tools might suggest generic strategies known to everyone.
Certain topics demand a delicate approach, necessitating thoughtful framing and prior discussion. In some instances, input from client-facing employees, such as salespeople, might be essential to humanize the content, making it more relatable to your target audience.
-Consider the Context
One of AI’s current limitations is its inability to grasp context adequately. While it can generate generic text for a broad audience, tailoring content for a specific target consumer remains beyond its capabilities.
Recognizing the significance of buyer personas becomes crucial in overcoming this limitation. For those collaborating with various writers or editors, crafting article outlines proves beneficial. Ideally, these outlines should include notes for each section of the content or details pertaining to the target audience.
By implementing this approach, when an editor revises AI-generated content, they can ensure its alignment with the intended context.
-Consider AI-Generated Content as Your Initial Draft
Commencing a writing task from scratch poses a significant challenge for many writers. Initiating a 1000-word article can be daunting when you’re starting from ground zero.
The encouraging news is that AI-generated content can serve as your “rough first draft.”
The Washington Post, for instance, has leveraged a homegrown AI robot called Heliograf to assist in producing 850 articles, offering a starting point for writers. This initial draft serves as a catalyst, helping writers overcome inertia and providing a foundation to build upon by modifying the AI-generated content.
Tools like Articoolo also facilitate the creation of AI-generated content. Writers only need to input the topic and make their selection. While it may not be flawless, a bit of editing allows for the incorporation of introductory paragraphs or the formulation of an outline.
In the process of developing your article, AI can further assist by generating drafts for specific sections. Inserting more specific keywords, enables the generation of targeted content drafts that you can refine as needed.
– Maintain Consistency with Your Brand’s Voice
Brand voice encompasses the emotions and personality your brand aims to evoke in your audience.
Whether your brand seeks to be humorous, approachable, or exudes luxury, it’s crucial to maintain a consistent tone. If a friendly and relatable image is the goal, incorporating a casual tone or even a bit of slang might be appropriate. Conversely, for a more luxurious feel, sticking to a formal tone is advisable.
When incorporating AI-generated marketing content, it’s essential to consider how the brand voice fits into the equation. Despite AI’s grammatical precision, the output may come across as robotic.
By staying mindful of your brand’s voice, you can infuse AI-generated content with a more personal and genuine touch, ensuring it resonates appropriately with your target audience.
-Personalize Content Throughout the Sales Process
Statistics indicate that 80% of shoppers are more inclined to make purchases from brands offering personalized experiences.
Humanizing your sales and marketing funnel involves creating tailored experiences. Although this may demand time and effort, the use of AI technologies can expedite and automate the personalization process.
Data-driven personalization empowers marketers to present consumers with information directly relevant to their behaviours and interests.
Here are a few ways AI can infuse a human touch into your sales funnel:
- Send automated emails featuring personalized product recommendations or reminders for abandoned shopping carts.
- Deploy chatbots to address customer inquiries or guide them to the appropriate FAQ section for prompt issue resolution, eliminating the need for prolonged customer support waits.
- Display pop-ups or send downloadable resources based on previously viewed content.
While AI can identify data and automate processes, human input is crucial to connecting the dots. Sales teams may need to occasionally adjust chatbot scripts based on prior customer interactions to enhance engagement.
For email marketers, scrutinizing the design and content of top-performing emails is essential. Conducting A/B tests can reveal the most compelling CTAs, optimal text, or image placement.
This approach allows you to humanize AI-generated content, ensuring its relevance to your consumers.
-Utilize a Variety of Tools
Like humans, AI tools also come with their own specializations. Some excel at writing, while others are specifically designed for editing or conducting plagiarism checks. The process of humanizing AI content involves selecting the appropriate tool for each step of the workflow.
To enhance the efficiency of the writing process, explore tools that can assist you at each stage. Here are a few suggestions to kickstart your exploration:
- Atomic Reach: to analyze current content to identify the topics that will resonate with your audience.
- Articoolo: to generate first drafts of an article instantly.
- Grammarly: for vocabulary enhancement, spell checks, plagiarism checks, and eliminating grammatical errors.
- Hemingway: to make your writing more conversational by highlighting hard-to-read sentences and suggesting simpler alternative phrases.
- Frase: for revealing the questions searchers are asking to create SEO-optimized content that dominates the SERPs.
- Poll The People: helps you conduct research with your audience faster.
Conclusion:
AI can help to power up your content creation process by helping with creating a quick structure and writing down the idea you create but it needs human flavouring to give a personal touch, connect with your audience, sound unique and avoid repetition of terms.
Keep your brand voice in mind to humanize the content and add a bit of personality.
There are a variety of AI digital assistants that can optimize for SEO, write a draft, or edit the content. Once you become familiar with these next-generation content writing tools, you can speed up and automate the writing process.
How will you humanize AI-generated marketing content?